Thursday, December 05, 2013 | 11:51 AM
Tuesday, December 03, 2013 | 1:29 PM
The dashboards you create will depend on who is going to use them. You will want the dashboard used by your marketing manager to be different to the dashboard that is seen by your technical team - and different again for your CEO. You should always tie dashboards to the types of questions the particular person or stakeholder is going to ask. Basing your dashboards on particular roles or job functions within your organisation is a good place to start thinking about the type of dashboards you will want to design.
Have a great dashboard? Want to win prizes? Loves Data, a Google Analytics Certified Partner are running a competition for the best Google Analytics Dashboard. Judges include Google’s own Justin Cutroni, Daniel Waisberg and Adam Singer. The competition closes on December 31, 2013 and winners will be announced in late January 2014.
Wednesday, November 27, 2013 | 2:05 AM
- Holistic Measurement: how can we understand our customers using multiple devices through multiple touch points?
- Full Credit Measurement: how can we attribute the credit of bringing new and returning customers to marketing campaigns?
- Active Measurement: how can we make sure that data is accessible, accurate and comprehensive?
This is creating tremendous opportunities for business teams to engage customers throughout their new and more complex buying journeys. But before you can take advantage, you have to understand that journey by measuring and analyzing the data in new ways that value these moments appropriately. The payoff is better alignment between marketing messages and consumers’ intent during their paths to purchase - and ultimately, better business results.
Posted by Daniel Waisberg, Google Analytics team
Tuesday, November 26, 2013 | 3:53 PM
Monday, November 25, 2013 | 12:10 PM
Thursday, November 21, 2013 | 10:38 AM
Today we’ve added many new secondary dimensions to standard reports, including the much-asked for Custom Dimensions.
Custom Dimensions is a new Universal Analytics feature that allows you to bring custom business data into Google Analytics. For example, a custom dimension can be used to collect friendly page names, whether the user is logged in, or a user tier (like Gold, Platinum, or Diamond).
By using Custom Dimensions in secondary dimensions, you can now refine standard reports to obtain deeper insights.
In the report above, Direct Traffic delivers the most traffic, but these are Gold users (lower value). At the same time, Google Search delivers the third and fourth most site traffic and these are Diamond users (high value). Therefore, data shows this site should continue to invest in Google Search to attract more high value users.
The new data in secondary dimensions gives analysts a powerful new tool. We’d love to hear about any new insights in the comments.
Posted by Nick Mihailovski, Product Manager, Google Analytics API team
Wednesday, November 20, 2013 | 10:45 AM
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