tag:blogger.com,1999:blog-3580069.post1872925649459372067..comments2024-02-27T07:06:31.494-05:00Comments on Google Analytics Solutions: How to Prove the Value of Content Marketing with Multi-Channel FunnelsNickhttp://www.blogger.com/profile/07298613952446925742noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3580069.post-57702058974250762032012-10-29T02:09:29.331-04:002012-10-29T02:09:29.331-04:00A very insightful post indeed. With regards to cre...A very insightful post indeed. With regards to creating channel groupings depending on customer intent or the stage of buying cycle he/she is in, it would be difficult for most mom and pop websites to group content on their website in such channels. Many lead generating websites are just text based websites, and have possible conversion elements on all pages. Essentially, most pages can fall in a lets say - "Buy/Close" category as well as "Search/Consider" category. Also, if the user landed on a particular page with a "Search/Consider" intent, the next time around he returns to your website, he will have a "Buy/Close" intent. Very difficult to demarcate pages on your website in such a case. Having said that, this idea will work brilliantly, when we talk about other websites sending us referrals that are going to convert. One can surely categorize websites on the basis of user intent as some websites may just have articles and arouse curiosity in the mind of the reader, while some websites provides resources & information about the service provided, and will send more conversion-inclined traffic to your website.<br /><br />Thanks for the post. Helps a lot.Shreyas Mulgundhttps://www.blogger.com/profile/15622008800228221421noreply@blogger.com