Wednesday, April 09, 2014 | 11:44 AM
While many marketers love the hundreds of dimensions they can use to create remarketing lists in Google Analytics, others have told us that the sheer number of possibilities can be overwhelming.
So to simplify the product while still ensuring great results for our users, we’re proud to announce a new type of remarketing list: one that’s managed automatically.
Introducing: Smart Lists with Google Analytics.
Now when creating a new remarketing list, you’ll have the option to have Analytics manage your list for you.
Smart List option in the Remarketing Interface
How does it work?
Smart Lists are built using machine learning across the millions of Google Analytics websites which have opted in to share anonymized conversion data, using dozens of signals like visit duration, page depth, location, device, referrer, and browser to predict which of your users are most likely to convert during a later visit.
For practitioners, the promise of big data is also the burden - there are so many analyses to run, so much opportunity. With Smart Lists, as with Data Driven Attribution, Google Analytics is operationalizing statistical analysis - making us not just smarter marketers - but faster and more nimble.
While we might have been able to achieve similar results with ongoing statistical analysis and a complex cookie structure, Smart Lists are simply plug and play. This speeds us along, so we can focus not on list management, but on growing the business.
-- Melissa Shusterman, Engagement Director, www.maassmedia.com
We welcome your feedback and ideas. Please leave them right in the comments!
Ismail Sebe and Dan Stone
on behalf of the Google Analytics Team