Zillow uses Google Analytics Premium to make data-driven decisions

Monday, February 10, 2014 | 9:33 AM

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Google Analytics Premium lets Zillow grow and scale their company.

A host of functions at Zillow use Google Analytics every day… Marketing, business intelligence, design, engineering and usability are using it to drive product decisions, user experience decisions, and business decisions.”
- Jeremy Wacksman, VP Marketing at Zillow

Zillow is the home and real estate marketplace that helps people share vital information about home values, rentals, mortgages and a lot more. Zillow was founded in 2005 and now has over 110 million U.S. homes in its living database. (That name? A combination of “zillions of data points” and the pillows where happy homeowners rest their heads.)
Recently we sat down with Jeremy Wacksman, Zillow’s VP of Marketing, to learn how they’ve been using Google Analytics Premium to help them grow at such an amazing pace. Here’s what he told us:



This comment stands out: “As an Internet company that has reinvented itself as a mobile-first business, analytics across devices is a big challenge for us.”  

A lot of companies are reinventing themselves for mobile today, and we’ve been working hard to make sure Google Analytics Premium can help them measure all those new cross-device journeys. The goal, as always, is to help businesses gather meaningful data, easily discover insights that they can act upon to improve results and boost the bottom line.

Learn more about Google Analytics Premium here.

Posted by Adam Singer, Google Analytics Advocate