Sharpen Your Analysis Skills Over The Holidays At The Analytics Academy

Friday, November 15, 2013 | 9:22 AM

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Last month, we launched the Analytics Academy, a new hub for all users to participate in free, online, community-based video courses about digital analytics and Google Analytics. 

We’re pleased to share more than 145,000 students signed up for the Academy. Our team is delighted so many are interested in advancing their skills as marketers, analysts and business owners. But the good news is that while the current window to earn a certificate has ended, the educational materials remain up for everyone to access. 

Don’t fall behind your peers: the Holidays present the perfect opportunity to put some time aside and learn the latest in analytics. Start your journey in the Academy today by completing Digital Analytics Fundamentals. This way, you’ll be ready to go when we announce the next course in early 2014. 

Some key highlights from the course include:
  • An overview of today’s digital measurement landscape
  • Guidance on how to build an effective measurement plan
  • Best practices for collecting actionable data
  • Descriptions of key digital measurement concepts, terminology and analysis techniques
  • Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
And a quick bonus for everyone: we recently conducted a Hangout on Air with Google Analytics Evangelist (and course Instructor) Justin Cutroni and Digital Marketing Evangelist Avinash Kaushik that’s a must-watch for all course participants and the Analytics community as a whole. We’ve embedded it below in case you were unable to attend live.


The next course is scheduled to start in early 2014 and will cover how to progress from measurement planning to implementation. We’ll be sharing more information with you soon. 

Posted by the Google Analytics Team