Improve your Digital Analytics Skills with Google’s Analytics Academy

Wednesday, October 02, 2013 | 9:14 AM

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While the rapid pace of innovation in the field of digital measurement certainly keeps our work interesting, it can also make it tough to keep up with the core skills and concepts you need to be successful as a digital marketer or analyst. And, staying up-to-date on the most recent news in Google Analytics can be a big challenge for our customers and partners.

That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time.

Our first course, Digital Analytics Fundamentals, is open for registration now and the first lessons will be released starting on Tuesday, October 8, 2013. 

The course, hosted by Google’s Analytics Evangelist Justin Cutroni, is designed for marketers and analysts looking to understand the core principles of digital analytics and to improve their use of Google Analytics. Whether you’re looking to brush up on a few basic best practices, or are brand new to digital measurement, we think you’ll find the learning experience engaging and useful.



Each of the lessons includes an instructional video and a corresponding activity to practice the new skills you learn. You can complete the course on your own schedule during a three-week window, alongside a worldwide community of students. You’ll have the opportunity to connect with other learners and Googlers to get your questions answered by joining the course forum, the Google+ community, and Hangout on Air sessions with analytics experts.  

By the end of the course, you will have the tools and skills to create a meaningful measurement plan for your business, collect and understand your Google Analytics data, and begin doing basic analyses within the Google Analytics reports.

Sign up today and improve your digital analytics skills. Visit the course homepage to learn more and register now to become a part of this new and exciting Google Analytics learning community!

- Posted by Christina Macholan on behalf of the Google Analytics Education Team