Improving The Activity Stream In Social Reports

Tuesday, March 26, 2013 | 11:39 AM

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We’ve redesigned the Google Analytics Social Reports to make it easier to see the conversations and activity happening surrounding your content on our Social Data Hub Partners. We’re introducing 2 new reports that make it easier to consume this data:
  • Data Hub Activity
  • Trackbacks
The activity stream was previously available via drill down from the Network Referrals or Landing Pages reports. We have now made it a standalone report. By navigating to the Data Hub Activity report you’ll see a timeline of the number of activities that have occurred in the Social Data Hub and the raw activities in a list below. You can also filter this list by any specific networks you choose. 

We’re also excited to announce that Trackbacks are now available in a standalone report. Trackbacks are all of your inbound links across the web, so you’ll be informed if anyone from a small to blog to the New York Times posts a link to your site. Additionally, we are providing context for the significance of each of these trackbacks by displaying the number of visits that were driven by each endorsing URL during the reporting period. You’ll see this number presented alongside the trackback. 
Image via Google’s Analytics Advocate, Justin Cutroni 
Give them a try and happy analyzing!

Posted by Linus Chou, Product Manager, Google Analytics