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"Analyzing the behavior of our visitors at this level of detail has many benefits. The first is the ability to track the differences in traffic flow through the conversion process separately for each of our hotels. We realized that there are some hotels that consistently show excellent conversion rates, but these special cases were hiding behind the average showed in the standard funnel report. The second benefit is finding the exact points in the funnel that we must optimize, which are different for each hotel. And the third benefit is discovering the reasons why our visitors abandon the process.
With these three pieces of information we were able to improve our site and our sales strategies, which led to an 18% increase of our conversion rate on average, and an increase of up to 88% for some specific hotels.
Understanding why people leave your site before converting and trying to retain them can be a challenging endeavor, but the benefit of doing so is highly worthwhile.”