Thursday, August 30, 2012 | 8:08 AM
Labels: Case Study
LaTienda is an award-winning, family-owned business supporting artisanal firms in Spain. The firm works with small family-run businesses, many of which are dedicated to centuries-old food-making traditions.
With warehouses in Williamsburg, Virginia and Alicante, Spain, the company ships hundreds of thousands of orders throughout the United States, Canada and Europe.
Overall, they had been seeing great success with their online orders, though they wanted to continue looking for opportunities to grow sales. To assist with this, they worked with WebStrategies, located nearby in Virginia.
They knew that a key product category in particular required more expensive shipping methods if it was too far from LaTienda’s Virginia warehouse. Their challenge was to understand the impact on sales of varying shipping rates for this subset of products.