Monday, June 11, 2012 | 1:35 PM
Labels: Case Study
BuildDirect operates in over 100 countries and aims to simplify the sourcing of materials for its customers. As a virtual organization they credit much of their success to savvy use of online marketing and advertising.
With a comprehensive marketing mix of search advertising, email newsletters and conversion optimization BuildDirect uses Google Analytics insights to get more value for every dollar they spend on marketing. Read a brief summary of the techniques BuildDirect used and results achieved below: