Friday, April 20, 2012

Webinar: Marketing Attribution: Insights from Google Analytics and Econsultancy

Please join us next Thursday for a webinar on marketing attribution featuring Bill Kee, our Product Manager for Attribution, and Stefan Tornquist, VP for Research at Econsultancy.

Stefan will talk about insights from the recent Attribution whitepaper by Econsultancy and Google Analytics, and Bill will discuss Google’s approach to attribution and some of the tools we offer, including Search Funnels in AdWords and Multi-Channel Funnels in Google Analytics. Plus, he’ll demo the Attribution Modeling Tool in Google Analytics Premium.





We'll also provide a few tips for how to get started with attribution. This webinar will be the first in a series on attribution -- so please stay tuned for future installments!

Date: Thursday, April 26
Time: 10:00am PT / 1:00pm ET
Click here to register

We hope you’ll be able to join the live webinar, but for those who can’t make it, we’ll be sharing a recording after the event.