Monday, April 23, 2012 | 7:28 AM
The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal.
Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze on-site and off-site interactions with social networks in reference to your own website content. The reports’ ultimate goal is to enable brands to measure the return on investment for social media activities and make more accurate, data-driven decisions about social.
- Page Analytics: leads to more information regarding traffic that was resulted from the post.
- View Ripple: leads to the post Ripple, an interactive visualization of the public shares of the post
- View Page: leads to the website page that was shared
- View Activity: leads to the actual publicly-shared post on Google+
This report uses the same functionality as the Multi-Channel Funnels reports. It provides both the last touch interaction value (i.e. conversions that happened in a visit attributed to Google+) and also the assisted value (i.e. conversions that happened in a visit following the visit from Google+). Above is a screenshot of how it looks and the explanation given by Google about the metrics in the chart.