Share your custom reports, advanced segments and dashboards

Thursday, March 08, 2012 | 2:01 PM

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We are excited to announce more ways you can share insights through Google Analytics. We have upgraded the existing custom report sharing, plus added the ability for you to share advanced segments and dashboards with other Analytics users.

To try this out, look for the Share button in any of these sections:

  • Custom Report: In the Actions menu on the table that lists your reports.
  • Dashboard: In the top-left corner over your dashboard.
  • Advanced Segment: Visit the Admin tab in the top right corner of your account, then select Advanced Segments to enable sharing.
The button will bring up a URL that you can send to anyone you’d like or publish on your blog.


Sharing this link will only share a template, not the data about your site traffic. So for example sharing a dashboard will provide a user with the dashboard name, widgets and data fields to be populated with data from their Analytics account.

Important Tip: Links to all shared templates are permanent snapshots. That means after you have shared the link, you can safely change or even delete a dashboard in your account and it will not change the experience for anyone using the previously shared link.

When you or someone else opens the link, they will be prompted to choose a profile in which to import the custom report, advanced segment or dashboard. They will also have the option to change the name. After that is complete they will see the template populated with data from their account.
To get you started, here are a few templates from Google Analytics Advocate Justin Cutroni, to try in your account:

  • Basic blog dashboard: If you’re a blogger you can use this dashboard to keep tabs on where your readers come from and what they do on your site.
  • Mobile ecommerce dashboard: If you’re getting into mobile commerce use this dashboard to get an end-to-end view of your customer experience.
  • Site Performance dashboard: How about a report for the IT team? This dashboard contains various speed metrics to help identify issues with your pages or servers.
  • Engaged Traffic advanced segment: This advanced segment measures traffic that views at least three pages AND spends more than three minutes on your site. Why do these people love you so much? Find out!
  • Daily Ecommerce report: Use this report to keep tabs on all parts of the ecommerce lifecycle: acquisition, engagement and conversion in one single table.

As always, please let us know what you think about this new feature. We can’t wait to see all the new and creative customizations you will share.

- Gilles Roux, Google Analytics team