Thursday, March 29, 2012 | 3:02 PM
There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People are turning to their smartphones, tablets, and Internet connected TV’s to watch what they want, when they want it. For broadcasters, agencies, and advertisers the question is how are users engaging with this media and how can it be monetized?
This measurement opportunity is what drove TV App Agency to be founded in 2011. The London-based software company designed a software application that works across a variety of viewing devices to help deliver on-demand media. They turned to Google Analytics as the platform to help them measure and analyze their data.
Why turn to Google Analytics?
“We are now able to track which adverts are being played and get an idea of which functions in apps are being used. Plus, the real-time reports show when people are actually using these apps.”
Bruno Pereira, co-founder of TV App Agency
- The Google Analytics team