Tuesday, February 14, 2012 | 2:00 PM
Google Analytics has a network of Certified Partners around the globe who provide valuable technical and analytical services, but I often get asked about the impact of their work. To that end, we help our partners publish case studies to showcase their best projects, and we’re featuring these studies in a series of posts in the coming months.
PUMA is a highly recognizable and well-respected sport/lifestyle company. They have a global audience and a world-class website, but still they strive to beat their own records. They know the best athletes use data and strict regimens to improve their performance, so applied the same concepts to their website with great results.
PUMA had a few strategic goals. They wanted to measure all engaging elements of their dynamic website, beyond just simple pageviews. They also wanted their site to be optimized for each key region around the world. Finally, they wanted to improve ecommerce conversion rates across the board.
PUMA’s team were extremely pleased with the business impact and we’re delighted Google Analytics could help them. You can read what their Head of Digital Strategy thought of the project:
“Google Analytics lets us help our customers. We’ve seen some spectacular results working with Viget, and we’re thrilled with GA as a tool. For every decision we’ve faced, GA’s been there to answer the call.” — Jay Basnight, Head of Digital Strategy, PUMA
Improvements like this aren’t just limited to big global brands, businesses of all sizes can take advantage of these features with Google Analytics if they’re willing to plan their web analytics strategy around business goals. If you feel like Google Analytics isn’t helping to drive more revenue for your business, you may want to re-assess your analytics strategy. If you don’t know where to begin, you might benefit from a consultation with a Google Analytics Certified Partner.
Let us know in the comments what your biggest challenges are and we’ll run a series of guest posts from our partner network to share advice on the most popular topics.
Posted by Jesse Nichols, Google Analytics Partner Manager