Is 2012 the year to brush up your measurement skills?

Thursday, January 19, 2012 | 1:11 PM

As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help you.

Individual Qualification with Google Analytics
Whilst you’re improving your measurement skills and campaign results using Google Analytics you can also work towards becoming individually qualified with a recognised Google certification.  Learn more at www.google.com/analytics/iq.

Live Training & Events
We have a stellar partner network who offer a range of courses and live training to help you through the basic and advanced capabilities of GA. Google certified trainers run regular 101, 201 and 301 seminars - you can find a Seminars For Success calendar here for North America, Australia and the UK.

Another great way to learn about GA and meet the GA team is to attend one of the GAUGE events. This series is hosted by our partner network and is a great way to learn from experts within the network and within other companies likes yours. The next event takes place in San Francisco on March 8-9 where Phil Mui, Group Product Manager and other members of the product team will share some of our newest developments and maybe even hint at what’s in store in 2012.

European events are already planned in Brussels (March 20th), Amsterdam (March 21-22nd), and Stockholm (May 8th). Keep an eye on the blog for the schedule and registration details.

Online Resources & Best Practices
We also have published many articles to help you find your way around GA in our help centre and also have a vibrant forum. If you prefer watching to reading, visit the Google Analytics YouTube channel for a range of educational videos and webinars covering our latest feature releases.

What else do you want to see or learn about in 2012? Let us know, leave a comment and we’ll try to accommodate in our curriculum or within our partner events.

Sophie Chesters, Marketing Manager for Google Analytics