Web Analytics TV #23 - The Holiday Episode

Friday, December 23, 2011 | 1:30 PM

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Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and the US.

If you’re new to this show, our process is simple.

Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this Web Analytics TV Google Moderator site.

Step 2: From a secret undisclosed location at the Googleplex Avinash Kaushik & Nick Mihailovski answer them. :-)

In this episode we award the “Ninja of the Episode” and award it to Maggie in Bulgaria, for a great question about the difference between the days and visits to transaction report and the time lag reports in multi channel funnels. Maggie, just email us and we’ll send you a signed copy of Web analytics 2.0.

OK. Here is the list of last episodes questions.

In this action packed episode we discuss:
  • (0:35) Working with changes in various country’s cookie policies
  • (1:56) Recommendation for tracking bounces on content sites
  • (4:32) Tracking exit links from your website
  • (7:00) Tracking and reporting customer lifetime value
  • (9:47) Days to purchase vs time lag reports in multi-channel funnels
  • (11:48) Cross domain and sub-domain tracking using a GACP
  • (13:01) Funnel visualization via the API
  • (16:03) Interaction hits and impact on quota
  • (16:41) Tracking internal referrals / campaings / house ads
  • (17:51) Why visits and entrances are the same for page level custom vars
  • (19:54) Comparing mondays, week over week
  • (20:42) Time between setting profiles filers and seeing data in reports

Here are the links to the topics we discuss: As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a Google Analytics Certified Partner.

If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.

This series would not be possible without your awesome questions. Please submit them on our public Google Moderator site, and while you’re there don’t forget to vote for your favorite questions.  Avinash and I will answer them in a couple of weeks with yet another entertaining video.

Thanks!
Posted by Nick Mihailovski, Google Analytics Team

17 comments:

Florian said...

Thanks for this episode Ninjas!

Your answer about bounce rate is just awesome. I love the idea to track interactions with the scrollbar. Would you recommend any resources (a link or a JS function) to try this great tip :)?

Thanks again for this show and happy Christmas Holidays!

Florian

Richie BINADIKA said...

Ikut menyimak artikelnya Gun :-)
Silahkan mampir2 juga ke Web saya: Pasang Iklan Baris Gratis Tanpa Daftar .

Salam Outbound !

الدالى said...

thx for you so much
http://mgas.com.sa/en

Jan said...

Hi Nick, Hi Avinash,

where can I find the CLV model that you mentioned in the episode?

Also where can I find the info about how to track scrolling? ;-)

Thanks and all the best

Jan

Unknown said...

Hi Avinash and Nick.
About funnel viz, that doesn't make any sense... You talk about Paditrack, how it's great because it works reactively, and NEVER doing funnel visualizations in GA...
You released the visitor flow feature months ago, it's awesome, it's revolutionnary, it does 1000x more things, works retroactively, group pages in a smart way... Did you shoot this episode 6 months ago? I don't get it.

André Marceau said...

tout est en anglais.
rien à comprendre.
je vais continuer avec l'ancienne version !!!!!

akaushik said...

@Jan: Apologies for having missed that link in the blog post. Here it is....

Excellent Analytics Tip #17: Calculate Customer Lifetime Value
http://www.kaushik.net/avinash/analytics-tip-calculate-ltv-customer-lifetime-value/

-Avinash.

akaushik said...

@Unknown: I'm thrilled you are finding the Flow feature to be of value. The team is immensely proud of it.

In context of the question in the video... sometimes for a simple funnel visualization a simple funnel visualization works the best. You can accomplish that really well with PadiTrack. Even if you are new to WA, and you can do so fast.

Think about it this way... it is sub optimal to take a bullet train from your home to your office when the distance to cover is just two miles.

-Avinash.

Asif said...

This comment has been removed by the author.

Asif said...

Well nice video. Someone wants to check technology blog? Global Technology Blog and if you have a blog submit it on this technology network Technogies

David M. Garten said...

Your video series is fantastic this helps me out quite a bit because I want to optimize my analytics to really see what is going on with my blog that is hosted through google. I am really excited to see what you guys are doing to help people with this.

Thanks
David Garten
www.gartenlaw.com
www.davidmgartenlaw.blogspot.com

christian louboutin said...

Very good post, I like it, christian louboutin Will continue to focus on it.

domina said...

This is one of the wonderful blog i cane across..And thanks for sharing this..
Indian domain names

Steven Black said...

What do you think whats difference between funnels and events?

thanks and regards
Social Bullets

LarsJ said...

Excellent Analytics is actually available in two versions.

One that is 100 % free of charge for individuals as well as businesses:
http://excellentanalytics.com/

We have never even accepted donations for Excellent Analytics free edition. We have a good track record for support too (despite the fact that nobody can really promise any support levels for a free product).

There is also a paid version with more automation for people with lots of profiles and queries:
http://ampliofy.com/excellent-analytics-pro/

The paid version costs cents a day.

Considering that both will save you many hours, it's worth your time to look into them.

Happy analyzing!

gquisjo said...

Hi Avinash and Nick,
Do you have the link to track the scroll bar? Will it work if I have an email to track and see if the email is scrolled down?

PS.
Spammers are all over this thread, hard selling their wares- tsk,tsk.

pete said...

Here's a link to an article describing tracking of page depth/scrollbar interaction. I haven't actually tried this myself, so I can't speak to whether it works - it'd be great if Nick could confirm whether this is the method he had in mind on this episode!

http://goo.gl/nx9yv