Webinar: Reaching Your Goals with Analytics

Tuesday, November 22, 2011 | 6:10 AM

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?

We’ve heard from many of our users who want to go deeper into their Analytics -- with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join us next Thursday:

Webinar: Reaching Your Goals with Analytics
Date: Thursday, December 1
Time: 11am PST / 2pm EST
Sign up here!

During the webinar, we’ll cover:

  • Key questions to ask for richer insights from your data
  • How to define “success” (for websites, visitors, or campaigns)
  • How to set up and use Goals
  • How to set up and use Ecommerce (for websites with a shopping cart)
  • How to link AdWords to your Google Analytics account

Whatever your online business model -- shopping, lead-generation, or pure content -- these tools will deliver actionable insights into your buying cycle.

This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join us next week!


19 comments:

Danoush said...

This comment has been removed by the author.

Verb Team said...

We have a serious issue where we have lost access to 25 website analytics profiles from our account which was google@verb.co.nz (which we would be eternally grateful if someone could contact us on to help resolve the issue)

We cannot seem to get a hold of anyone at google that can help. It happened when transitioning or upgrading of the account happened at googles request...
We can now log in again with that address but there are no sites and it seems like it's a brand new account.

Please help
Hamish

Jeremy Hawes said...

I know this isn't the main topic, but can this (not provided) stat end on Analytics - this is killing its usefulness in many of my sites and adding a lot of confusion for many clients. If it was just me I'd say nothing, but it seems frustration is across the board.

Am I misunderstanding it's usefulness?

adam said...

Is there any chance of a repeat of these webinars at a later date? 7pm isn't always the best time if you are in a GMT zone.. We have to eat/sleep/put kids to bed *sometime*.. I suppose my 2 year old *might* find it useful as well, not sure she'll accept it for a bedtime story though..

Baltej said...

I understand you are going to talk about eCommerce tracking. It would be useful if you could offer any help around how to avoid referrals being credited to sites such as 'verified by visa' and Secure Mastercard as this can cause problem as when a customer is directed away from the eCommerce site to validate there credit card and then returns to the eCommerce website-GA reads this as a new direct referrer overriding the original source (e.g. cpc/organic). Thanks in advance.

Jeannette Paladino said...

I'm able to register for the forum. No place to type in the information you require.

UK Accountants said...

This comment has been removed by the author.

UK Accountants said...

@Adam,

I would agree - the timing isn't that useful for UK users. Maybe if Google could publish the webinar later so that we can at least watch it when at work (my home broadband in rural Wales doesn't support any kind of streaming so it has to be work time for me).

seo ekdesign said...

is the webinar has been canseled?

Mike said...

So...where are we supposed to go to access this webinar? Registered and haven't received any additional information.

Geert said...

Idem dito like Adam & UK Accountants although i live in Antwerp (belgium)

thx

Berbagi Kreativitas said...

Waw original post from google analytics! It really helped me in developing a blog that I use today, thank you very much.

Jac Steijvers said...

Oeps, I'm to late :( Is there a replay ????????

Abu Turab said...

Is there going to be a replay of this video?

ChrisvdH said...

Any chance to register for this webinar of is it being repeated on a different date?

Dakwah Syariah said...

I am very happy to use Google Analytics, thanks for sharing useful information, greetings to your success.

Anna said...

Maybe google team has a recording of this webinar? I think this webinar was very intresting... but i didn't have enough time to see it

Sara Jablon Moked said...

We've just posted a link to the webinar recording and responses to your top questions here: Reaching Your Goals with Analytics: Webinar follow-up

And we'll be hosting this webinar again next quarter. Watch the blog for details!

Sara Jablon Moked said...

@ adam / UK Accountants / Geert: please view the webinar recording for now -- and we'll work on scheduling future webinars at a more Europe-friendly time.