New Google Analytics: Improvements in Mobile Reporting

Thursday, June 23, 2011 | 11:50 AM

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This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, we’ll discuss some recent improvements to mobile reporting in Google Analytics.

Internet traffic from mobile devices is growing rapidly with smartphones and tablets expected to outsell computers this year. Google Analytics already provides a number of ways to track this growing mobile Internet usage from standard tracking on smartphones to SDKs for embedding Google Analytics into applications in iOS and Android. We’re hard at work at delivering more.

Today you'll see small first step along our path to improve mobile reporting inside Google Analytics: a new Mobile section in Visitors reporting.

Inside the Mobile section you’ll find two new reports. The first is a Mobile Overview report, which shows the simple breakdown between mobile traffic and non-mobile traffic.

The second report is the Devices report, which provides information about the various mobile devices that visit your site. As part of this report, we’ve added three new dimensions: Mobile Device Info, Mobile Device Branding, and Mobile Input Selector. Data for all these dimensions is available starting from June 6, 2011.

Mobile Device Info is the actual hardware that visited your site. One of the nice benefits of this report is you can quickly see a picture of any device. While you’ve probably seen an iPhone in person and have an idea about how your site will look on one, that might not be the case for less common devices like for example, the Nokia E63. Click the camera icon next to any device to see pictures of it.


Mobile Device Branding lets you see the brand associated with the phone. Depending on the device this might be the manufacturer or the carrier. Mobile Input Selector shows the primary input method for the device, whether it’s a touch screen, a clickwheel (like you’ll find on a Blackberry), or even a stylus.

And if you haven’t tried out the improvements to map overlay reports that we talked about last week, give them a try in the Mobile reports to visualize where your mobile traffic is coming from.