Welcome to yet another exciting magical episode of Web Analytics TV!

Web Analytics TV is powered by your questions, in this episode we had questions from Australia, India, Russia, Germany, Israel, Poland, Argentina, Dubai, Cyprus and so many other places. It is amazing to see such an engaged audience from around the world. You all rock!

Our process is simple.
Step 1: You ask, or vote on, your favorite web analytics questions via the Web Analytics TV Google Moderator site.
Step 2: From a secret undisclosed location at the Googleplex Avinash Kaushik & Nick Mihailovski answer them. : )

We are also thrilled to present Lloyd from Cape Town with the “Analysis Ninja of the Episode” award for his excellent question about the differences about custom variables and advanced segments. Lloyd, just send us an email and we’ll send you an autographed, personalized, copy of Web Analytics 2.0.

Here is the list of last weeks questions.

In this action-packed episode we discuss:
  • (0:38) Why you see differences between clicks and visits from Facebook metrics
  • (2:35) Setting up goals to match multiple conditions
  • (3:55) The best way to create inverse advanced segments
  • (4:36) Is there a way to get the path of sources for a user?
  • (5:44) Comparing Website Optimizer experiments against different success criteria
  • (7:30) How you should track banners for internal campaigns
  • (9:01) Targeting visitors using Google Analytics data
  • (10:25) What Google Analytics reports for URLs that get rewritten by the server
  • (11:41) Is it “cheating” to track virtual pageviews on tabs?
  • (13:12) How to group and compare keywords in the longtail
  • (15:18) Differences between custom variables and advanced segments
  • (18:32) Best ways to test regular expressions on your own data
  • (20:30) Testing if multiple tracking codes on the same page are sending data
  • (21:45) Generating dashboards for data across profiles
  • (23:08) Why conversion goals can be over 100%
  • (25:14) Whats up with providing a podcast of web analytics TV?
  • (25:53) An easy / automated way to track the download of PDF files
  • (27:22) Using events to track more realistic time on site
  • (29:11) Removing extra referrals from Google Analytics

Here are the links to the topics we discuss:
As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a Google Analytics Certified Partner.

If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.

This series would not be possible without your awesome questions. Please submit them on our public Google Moderator site, and while you are there don’t forget to vote for your favorite questions. Avinash and Nick will answer them in a couple of weeks with yet another entertaining video.

Thanks!

Posted by Nick Mihailovski, Google Analytics Team