Tuesday, December 14, 2010 | 12:39 PM
With the power of the Google Analytics Mobile SDK, you can track activity within your mobile applications the same way you track activity on websites. In fact, this SDK turns Google Analytics into a great tool for analyzing mobile application usage, with the option to use many of the same great features like advanced segments, goals, and custom reporting. However, you could not apply custom variables to the pageviews and events you sent from your mobile application to Analytics... until now. Get ready for a holiday present.
We’re pleased to announce the addition of custom variables to the Mobile Analytics SDK for Android. Using the same simple interface, you can now apply custom variables to your mobile usage data, making for dead-easy segmenting of that data when it comes time to analyze usage and optimize your mobile application.
- Free vs Paid users: What percentage of users went from demo to full version? How long did it take them?
- Application Version: What version of your app gained the most users? Which version lost some users? Look at where things went wrong and fix them. Fast.
- Platform version: Would bumping up the minimum version of your application cost you some percentage of your user base? Should you stay backwards compatible with cupcake, or focus on the juicy new features?
- Modes of interaction: UI-wise, do your users use menu-items or long-presses more often?
- Help/Tutorial: How many features of your application are explored by users who finished the built-in tutorial? How many get used by those who didn’t? What’s the conversion rate to paid users?
- Portrait vs landscape: What mode are people in during most of their interaction with your application?