Back-to-Basics: How much mobile traffic do you get?
Wednesday, September 01, 2010 | 9:36 AM
More and more people are surfing the Internet from their phones these days. Take a look at the following graph. It shows the number of monthly visits to googlestore.com from Android, iPhone, and BlackBerry devices over the past 2 years. There were 277 visits in Sep, 2008. But in July of 2010, there were over 13,000 visits!
Given this kind of growth, it makes sense for many businesses to set up a mobile device-friendly site. If you’ve been considering whether to create a mobile site, you may want to check out the Mobile Devices report in the Visitors section. You can see how many visits you received from each mobile operating system, how many pages they visit on average, how much time they spend on your site, as well as see conversion and ecommerce information.
In next week’s Back to Basics, I’ll show you how to create your own trend graph like the one in this article, so you can really dig into the numbers for your own site.
7 comments:
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11:06 AM
OrientExpress said...
6:09 PM
OrientExpress said...
Thanks for posting this. It just reinforces the fact that ecommerce merchants need to take serioous notice of their mobile traffic to determine whether they should invest in a mobile store solution. We, at FastPivot.com, are seeing significant increases in mobile traffic to our custom Yahoo! Stores.
Many of these merchants have already made the leap to mobile, which should make a big difference in mobile conversion rates.
Although mobile traffic is picking up, mobile shoppers that land on a standard ecommerce store aren't likely to stay long enough to convert because browsing a regular sized ecommerce store is very difficult from their 3 inch touch screen. Thus, without a mobile store that makes navigation simple from a smart phone, much of that mobile traffic is never converted.
See this Youtube "Viewing a regular ecommerce store from mobile device" : http://www.youtube.com/watch?v=4ZPoyfU_44w&feature=player_embedded
Comment by Jonathan Poston / FastPivot.com
6:12 PM
canto167 said...
I would like to know how much traffic come from mobile, by using stats in blogspot menu, i can see where r traffic come from, google webmaster also help a lot. it really been helpful to mel
regards;
http://structure-structural-software.blogspot.com/
9:56 PM
Petr Macek WSI said...
Good post, I sort of discoverd this report myself and it's great to see how the numbers are growing over time, but I need to say that my site isn't really mobile optimized so when is the right time to optimize it? I probably need to do cost/benefit analysis to make sure that I won't rebuild the site for just the few visitors.
11:14 PM
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12:04 PM
Gilligan said...
Doesn't this report dramatically undercount traffic from smartphones that have Javascript disabled by default? I haven't been able to find documentation to this effect, but I seem to recall that many Blackberries have JS disabled (in addition to having a lousy web browser). I have a high need to get a good handle on the volume of mobile traffic to non-mobile sites we work with, and I'm leery of the GA numbers reported -- that they both undercount and misrepresent the most popular devices.
5:49 AM
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