Back to Basics: Filtering Keywords

Wednesday, August 11, 2010 | 9:53 AM

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Let’s say you’re only interested in keywords that brought in visitors who spent at least 2 minutes on your site.





When you enter the condition for Avg Time on Site, you’ll need to use seconds. So, here, we’ve entered 120 seconds (=2 minutes).

Or, perhaps you only want the keywords with a bounce rate of less than 30%. (Make sure you use .3 for 30%. So, for example, .05 is 5%, .25 is 25%, and 1 is 100%.)






You can even enter multiple conditions. In this case, we want to weed out all the low traffic keywords as well.










Advanced Filters are a great way to focus on your most important keywords. To see this example in action, watch this short video.