Analytics Intelligence Tips: Automatic Alerts

Friday, July 09, 2010 | 2:23 PM

When was the last time you checked the bounce rate for visits from Hong Kong? You may never have needed to, until an “alert” in your Intelligence reports tells you that the bounce rate from Hong Kong has suddenly doubled.

An automatic alert in Intelligence is triggered when the expected performance of a metric, historically, differs from what is happening now. Intelligence monitors the past and current activity of all your metrics and lets you know when something out of the ordinary happens. One reason why these automatic alerts can provide so much insight is that they often bring your attention to traffic segments you might never have thought to examine before.

Now that the alert has caught your attention, you're ready to dive in and learn more. In this 3 1/2 minute video on automatic alerts, also below, you'll learn how. Did you know that you can graph the bounce rate from Hong Kong with a single click? Or that you can quickly create an advanced segment from the alert and start using it throughout your reports? You'll learn these tips and others, including how to use annotations with automatic alerts, and when to use daily, weekly, or monthly alerts.

Enjoy the video and feel free to share your own automatic alerts tips in the comments. Next week, we'll look at custom alerts.