The New AdWords Reports in Google Analytics
Monday, June 07, 2010 | 3:11 PM
Labels: AdWords, Announcements
Last month, we made a number of announcements around the Google Analytics ecosystem. Along with launching the Google Analytics Application Gallery and making the new, faster page tag the default, we released a major update of the AdWords reports in Google Analytics. As of today, all Analytics users now have access to the new AdWords reports. With this update, you have access to three new reports, 10 new dimensions, and more AdWords metrics.
Three Brand New Reports
Three new reports give you the ability to dig into all aspects of your AdWords campaign performance.
Day Parts Report
Curious to know the best day of the week for your ads or the best hours of the day for your campaigns? See your ad performance broken down by day of the week and by hour of the day using the Day Parts report. The Day Parts report can help you find the most profitable times of day for your ads. Then pair it with the Ad Scheduling feature in AdWords to automatically adjust your bid to capture the right traffic at the right time.
Destination URLs Report
What are your best landing pages? The Destination URLs report lets you dive into the performance of each of your Destination URLs. You can break out performance at the Campaign, Ad Group, or Keyword level. Apply a secondary dimension like Keywords and see your top Destination URL/Keyword pairs.
Placements Report
The Placement Performance Report in AdWords shows you the performance of your ads on the Google Content Network. With the Placements Report in Google Analytics, you can get rich post-click performance data about your campaigns and find the best sites to target your ads. Or, either exclude the sites that don’t send you engaged traffic or identify the top performers to create a targeted display campaign.
10 New AdWords Dimensions
Dive deep into your AdWords performance using 10 new AdWords dimensions. For example, try Match Type to see performance between Broad, Phrase, and Exact Match. Love the search query report in AdWords? Segment by Matched Search Query to see exact user queries that triggered your ads and post-click performance.
Clicks Tab in Campaigns and Keywords reports
The Clicks tab brings your AdWords performance metrics into Google Analytics. From the Clicks tab you can get an overview of AdWords performance at the Campaign, Ad Group, or Keyword level. Combined with Goals or eCommerce tracking you can see a complete picture of your AdWords performance.
How to Get Started with the New AdWords Reports
To start using the new AdWords reports in Google Analytics you need a linked AdWords account. You also need to make sure that Destination URL auto-tagging is turned on. Start from your AdWords account, select the Reporting tab, then Google Analytics. To access the reports from Google Analytics, select Traffic Sources, then AdWords.
You can see the new reports in action in this video:
Hope you enjoy the new reports! Let us know what you think in the comments.
14 comments:
knjazev_e said...
Великолепная работа, ребята! Спасибо!
1:03 AM
m.reissnauer said...
This is brilliant, finally a full integration of AdWords into Analytics. Thanks, this will make my life easier ;)
2:42 AM
SanderPT said...
Hi,
This may be a stupid question: But where are the adwords conversions shown? I cannot seem to find them.
Sander
4:48 AM
twentysix said...
Is it possible to get click data (cpc, etc) for the Matched Search Query dimension?
6:29 AM
Gary said...
Trevor,
This rocks! I've been dying to see this data, specifically bounce rates and analytics data for content network campaigns & dayparting data.
1:19 PM
Liz said...
great they're now integrated!
8:11 PM
webalytics said...
Great new features!
German version of this blog post can be found here: http://blog.webalytics.de/2010/06/neue-adwords-berichte-in-google-analytics/
10:19 PM
ps said...
fantastic stuff. now, why can i not make a simple click a goal conversion?!?!?!? please, take care of the basics first.
7:13 AM
Trevor Claiborne said...
ps, this is pretty simple to do for AdWords http://blog.vkistudios.com/index.cfm/2008/12/16/JavaScript-onClick-Google-AdWords-Conversion-Tracking is a post from 2008 explaining how to do it. Read through the comments on that post for additional implementation details.
For GA, there's a number of ways to do this as well. Probably simplest is sending a virtual pageview as an onclick event.
12:15 PM
ps said...
thanks for the link. i had tried a number onclick hacks, and so far none have worked. i have not gotten around to trying that one. currently, i am trying this which i found burried in adwords help recently:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&hlrm=de&answer=93181
but, it seems to also do nothing.
however, i got an email direct from google adwords saying onclick tracking is not possible. also, google employee comments in the forums have stated more than once any onclick tracking is not reliable and not officially supported by adwords.
my original comment was to say - this should be supported officially, and easy to do. as easy as onclick tracking in analytics is. that has worked without fail for me so far. and thus, would be nice to use that as a goal.
1:47 AM
Trevor Claiborne said...
Well you can import Analytics goals into AdWords pretty easily. So why not have an onclick goal in GA and then import into AdWords?
6:24 PM
ps said...
sorry if it wasn't clear, but that was my whole point - you CANNOT use click tracking as a goal in google analytics. that was my original request.
i have no idea how something so basic (which, other users seem to assume is already there, not just me) is totally overlooked by the GA team. overall, my impression is google has amazing coders and engineers, and no designers or usability experts.
6:32 PM
ps said...
silly me - you actually work for google. i have seen on so many forums, myself, and MANY people asking the same question i am here. and, you say there is already a way to do it? then, something is seriously wrong with both analytics and adwords help section.
i see 3 types of goals - url destination (that MUST BE internal to the site, no?), time on site, and pages/visit. tell me, which one of these is just a simple click?? in my specific case, a click to a mobile software download site where they buy my app is what i want.
either i am very dumb (it happens), or you are so meshed within the world of GA that you can't see as simple users do (also happens, it's natural).
if there is a way to do this, perhaps more "Basic:" blog posts are in order. or, better documentation. but, as it is, i think you think URL Destination has my need covered, but it definitely does not work.
anywhere we can put an onClick detection, should also be a goal - plain and simple. i hope this is now clear.
9:33 AM
Daniele said...
Anyone know why am I unable to see what matched search queries have generated conversions? do I need to change something to enable this?
1:17 AM
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