Making the Web Faster

Friday, April 09, 2010 | 11:17 AM

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Today, our web search team announced how Google search now uses site speed as a factor in ranking. All things being equal, a faster loading site is better than a slower site.

With this announcement, we wanted to remind you about Google Analytics asynchronous tracking. The asynchronous tracking code has a faster load time and can improve site speed, especially on rich-media or script-heavy pages.

We encourage users to update to the asynchronous snippet to help make your site and the web faster. You can read up on how to implement the asynchronous snippet on our Google Code site. We also have a comprehensive list of migration examples to help you make the switch.