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Be Awesome: Ideas for Approaching Search Analytics DifferentlyClick through rates, page rank, conversions, page views are all sweet. Yet they rarely scratch the surface of the true opportunity of search and subsequently quantifying the true impact of this massively data driven ecosystem. In his keynote Avinash will share specific ideas you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI. Keyword trees, yes. Attribution analysis, sure. Monetizing the long tail, got that. Micro conversions, yep. Bring an open mind.