Friday, January 08, 2010 | 8:36 AM
Before you say goodbye to the holidays, take a look at this great holiday list on the official Google blog by our very own Avinash Kaushik, called Top Ten Ways To Get Your Business Ready For The Holidays. By publishing this now in January, we're hoping you'll take these lessons into the whole year, because as Mom used to say, "Christmas should be every day of the year."
Use the Search-based Keyword Tool to find keywords that you never thought of incorporating into your campaign for the holidays. (Here is a how-to guide for how best to use the tool: Monetize The Long Tail of Search).
2. Know what's hot this season:
Research on Insights for Search to see what the “Rising Searches” are and understand how people are searching for your brand (and your competitors!).