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Ecommerce conversion rate (color of bubble) shows the conversion rate for a keyword. This is important since you might have high converting keywords that are not receiving enough traffic. Look for red-small bubbles located close to the x-axis—these keywords should get priority optimization treatment. Tip: focus on these and related keywords on your PPC campaigns.Revenue (size of bubble) shows the amount of money this keyword is driving to your website. Look for big-blue bubbles—this is a signal that a keyword brings lots of money but could bring even more if it converted better. Tip: optimize the pages related to these keywords to improve conversion.