Thursday, July 02, 2009 | 3:47 PM
A couple of months ago, we published a post on making your site a closer. But, before your website can close a sale, it has to get the visitor's attention. Presenting your visitor with a landing page that's relevant to what she's looking for is the best way to start the conversation and proceed towards the conversion or sale. Of course, you'll want to pair your landing pages with the appropriate keywords and ads. But, what else can you do to get more visitors to become customers?
Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert. The key is to use Google Analytics to find out which landing pages are least effective, so you can start working on those first. Our first Google Analytics + Website Optimizer in 60 Seconds video shows you how.
Do you have a tip on using Google Analytics and Website Optimizer together? Feel free to post a comment and share. And, be sure to check out the techie guide for more advanced Website Optimizer tips.