Advanced Segments for Event Tracking Now Available

Monday, July 27, 2009 | 10:44 AM

If you're tracking events on your site, you can now define advanced segments to isolate event related visits. So, for example, you can now see how visits with events compared to visits overall.

To do this, you'd define an advanced segment that only includes visits with events. (Set "Total Events Greater than 0" for your condition.)

Once you've defined the segment, make it active and you'll be able to make side-by-side comparisons of All Visits versus Visits with Events throughout your reports.

The variety of event related segments that you can create is only limited by the event details you track. So, if you track video interactions, you can create segments that only include visits during which videos were viewed. For a 2-minute walkthrough of how to set up event related segments, check out this video. To learn more about how to set up event tracking on your site, read the Google Analytics Event Tracking Guide on Google Code.