Track Yahoo! Search Marketing Campaigns and More with Urchin 6.6

Thursday, June 11, 2009 | 11:00 AM

Labels: ,

On Monday June 8, we released Urchin 6.6, a significant upgrade to our "run-it-yourself" web analytics package. This release brings some serious enterprise-level heft to the table, and also advances Urchin's marketing-analysis capabilities in a big way.

New Search Marketing Reports and Tools

Chief among Urchin's new report-side features is the Performance Comparison report. Finally you can compare the performance of your Google AdWords and Yahoo! Search Marketing (YSM) campaigns side-by-side... Yes, this means you can tap into the Yahoo! API and import your YSM campaigns automatically!

With Urchin 6.6, you can easily compare campaigns, keywords, etc., from different search engines.

There's more. Here's a breakdown of the new CPC-management tools and reports in Urchin 6.6:

  • YSM integration: Download your YSM campaign data via the Yahoo API.
  • Deep links into AdWords: Provide your login credentials and Urchin lets you jump directly from CPC reports to related management screens in your AdWords account.
  • Budget Alerts: If your AdWords campaigns are in danger of exhausting available funds, Urchin will tell you.
  • Keyword Generation Tool: Add keywords to your AdWords campaigns directly from Urchin.
  • Copy Campaign Tool: Duplicate existing CPC campaigns (for example, YSM campaigns) as new AdWords campaigns.
  • Tag Manager: Automates your keyword destination-URL building, a big timesaver.
  • New reports: Time on Site, Performance Comparison, CPC Structure, and more!

Urchin's new Keyword Generator Tool helps you identify promising keywords and add them to your AdWords campaign, all within Urchin!

It doesn't stop here. We've also taken a close look at how Urchin plays with other other systems in your organization. Which brings us to...

New Enterprise/IT Capabilities

Urchin has long been appreciated by web-hosting companies and enterprises for robust performance and integration flexibility. Urchin 6.6 adds key features that make it even better.

  • LDAP integration: Use your existing corporate authentication with Urchin, including LDAP, MSAD, etc.
  • Data API: Pull your Urchin report data into a CRM tool or any other system. (See the Urchin Data API documentation.)
  • Rollup Report: A new Urchin "home" page shows each user a list of all profiles to which they have access, with summary metrics for each profile.
  • Process Control: Kill a running Urchin log-processing job gracefully, without corrupting the database.
  • Urchin 5 to Urchin 6 Migration Utility: Haven't upgraded from Urchin 5 yet? Our new data-migration utility is much faster and less prone to errors.

Urchin's new process control functions allow you to cancel jobs without worry.

Urchin 6.6 is available now as a full-featured 30-day demo from our download servers and licenses can be purchased from any of our Authorized Consultants for US$2995. Check it out!