Tuesday, May 05, 2009 | 12:10 PM
We know that web publishers can get frustrated when public estimates of their traffic don't match what they're seeing in their web analytics accounts. Publishers with ad revenue at stake need to present the best possible data to advertisers, but they couldn't do much about it... until now.
Today, we are announcing an integration with Google Ad Planner Publisher Center that allows you to opt in some of your Google Analytics data into Google Ad Planner so that you can replace traffic estimates with directly measured Google Analytics data. Of course, this feature is strictly optional and provides the most value to publishers who have ads on their site. A lot of publishers have requested this feature and we hope that those of you who do enable the feature will enjoy seeing data that matches what you see in Google Analytics.