Analytics and AdSense, Together at Last

Wednesday, April 29, 2009 | 12:30 PM

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For the past few months, more and more Analytics users have been invited to integrate their Analytics and AdSense accounts. Today that feature has become available to everyone. That means if you have an AdSense account, it's time to get it linked! Here's how:

Linking your Analytics and AdSense Accounts

  1. Log in to AdSense
  2. Click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab
  3. Follow the on-screen instructions



Having trouble? Visit this help center article.


Which Reports are Available


Once you link your accounts, you'll find an AdSense-specific menu under the "Content" section of Analytics containing these reports:
  • The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren't monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
  • The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
  • Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.



How to Read the Reports


Check out this video to get a better understanding of how to use these reports:



You'll also notice that other sections of your Analytics account will show a new "AdSense Revenue" tab. You'll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language.

Enjoy your new data, and be sure to visit the Help Center if you have other questions about linking your accounts or reviewing your reports.

Like the new feature? Hate it? Leave a comment and let us know!