Tuesday, March 17, 2009 | 2:09 PM
Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment.
|Campaign Name||Name of the email marketing campaign.||Email News, |
Email Promo 14 April 2009,
Email Newsletter May 2009
|Campaign Source||Use Campaign Source to identify who distributed your email newsletter.||If you are sending your own email campaign then use your own company name. If you advertise in other email newsletters then use the name of the particular company sending that newsletter.|
|Campaign Medium||Set Campaign Medium as 'email' for all your email marketing campaigns.|
|Campaign Content (optional)||If you have multiple calls to action within your email, use different Campaign Content tags to see which version drives more visitors.||20% Discount Offer, |
New Product Information,
Read More Button,
|Campaign Term (do not use)||Recommended for use in tracking Keywords in search marketing campaigns.|
MailChimp allows you to enter the Campaign Name when you create a new email campaign.
Be sure to research the limitations of each tool before launching your campaign. Campaign Monitor and MailChimp do not automatically differentiate unique links within an email. You may still want to manually tag each link within your campaign if that data is important to your organization.
That's all! Happy tracking.
Updated on 11/10/2011 - with clarification for use of "Campaign Term".