Monday, March 02, 2009 | 1:58 PM
This post is the second post in our "Back to Basics" Series. Last week we covered accounts vs profiles.
Before you can start gathering data about your visitors to your website, the very first thing you have to do is to install the Google Analytics Tracking Code on your site. It sounds simple enough, but this can be a very big hurdle if you're not familiar with editing the pages on your website.
If this sounds like you, you may want to follow the instructions in this post or pass the information along to your webmaster. To prove how easy it can be, we've even timed ourselves to show how you can do this in under two minutes. (By the way, this assumes you've already created a Google Analytics account)
Step 2: Paste the code onto every page of your website (48 seconds)
If you use a different editor (such as Dreamweaver), just follow this rule: paste the Google Analytics code snippet into the bottom of your content, immediately before the "</body>" tag on every page on your site you want to track. You can also use "find and replace" on the "</body>" tag to install the code quickly on multiple pages.
Once you have your tracking code up and running, here are some good next steps:
- Set up goals (Help Center, Tutorial)
- Link your AdWords and Google Analytics account (Help Center, Video)
- Configure some profiles and filters (Blog Post)
- Check out the Google Analytics YouTube Channel for tips on analysis