Friday, February 06, 2009 | 2:56 PM
After months of intensive development, we are excited to announce the release of Urchin 6.5, which contains a much asked-for new feature: AdWords integration. That's right -- Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and processing!
How does it work?
Simple. Log in to Urchin 6.5, enter your AdWords account information and save it. Urchin will tap into the AdWords API on a daily basis, process your data, and build your reports. The cost data and ROI metrics you need to optimize your AdWords spend will be ready in Urchin anytime you need them.
Anything else new about Urchin 6.5?
Yes, there are lots of new features and bug fixes. Among these, Urchin 6.5 features improved geo-database functions, a improved configuration-manager utility, and updated Help Center articles. Urchin 6.5 also recognizes the latest browsers and platforms like Chrome and Android.
How do I get it?
As always, Urchin is exclusively licensed through our network of authorized distributors. The software itself, which can be run in demo-mode for up to 30 days, is available at www.urchin.com.
So, what is Urchin, again?
For those of you who grew up on Google Analytics (so to speak), Urchin is the run-it-yourself software-based version from which Google Analytics was originally born. The products are not identical, but are similar in scope and function. The primary differences are (1) Urchin runs on your own servers, so you keep all your data in-house, and (2) Urchin is not free -- it costs US$2995, which includes reporting for up to 1000 domains.
What's in Urchin's future?
More exciting features and an improved user interface, plus more ways to analyze your search engine marketing data. Stay tuned!