Boot Camp for Google Analytics

Thursday, June 12, 2008 | 12:09 PM


Did we say, "Boot Camp for Google Analytics?" How does that work, one might ask? Do I have to get up at 5am to have someone yell at me about goals, funnels and filters, now repeat! Get that bounce rate DOWN mister! Conversion rate UP, lady! Now give me 5 industry benchmarking metrics and hit the showers.

Whoa, whoa...not at all...

It's more like boot camp for your online-marketing brain muscle, highly enjoyable, in an idyllic New England setting, with the coolest folks around. Get into scary good shape (knowledge-wise) with the Online Marketing (OM) Boot Camp, hosted by EpikOne and co-sponsored by Google at Champlain College in Burlington, Vermont.

For four days (June 17-20), you'll learn how to use the latest Google marketing and analysis products, get informed about the online advertising industry, and network with Google Analytics experts. Instructors include Google's own analytics evangelist Avinash Kaushik, Ben Bullock and Alex Ortiz from the Google Analytics team, and Justin Cutroni, Seminars For Success instructor and author of Google Analytics Short Cut.

Our users often ask us about training opportunities, and this is a great one for both beginners and advanced users, including agencies. The boot camp has various course levels on topics such as Adwords, Google Analytics and Website Optimizer.

Day 1 is a thought-leadership summit where attendees will hear analytics evangelists speak and enjoy a cocktail networking opportunity in the early evening. Days 2-3 will encompass various course levels of Google product training taught by industry experts.

Only 70 seats are offered for this education-only camp, so you'll get lots of discussion and hands-on training. For more information and to register, visit