Congratulations to my friend and resident Analytics Evangelist Avinash Kaushik on his 2008 SEMMY award. Avinash won in the Analytics category for his post entitled Web Analytics Demystified. Avinash's goal with this post and its complement Web Metrics Demystified is to help new users learn to think like seasoned analysts, but even experienced practitioners will learn something new.

For more witty and inspiring posts, with commentary from many of the brightest minds in web analytics, check out Avinash's blog Occam's Razor. Also, be sure to go hear Avinash speak if you get the chance. I've always found it to be an entertaining and highly informative experience.

Posted by Brett Crosby, Group Manager, Google Analytics