No time like the present!

Sunday, January 06, 2008 | 11:25 PM


Google Analytics is hoping to grab a spot on your list of New Year's resolutions. If you've been intending to use analytics to add clarity to your online marketing and web design decisions, now is a great time to start because there is a live online training course starting this Thursday, January 10 about all things Google Analytics offered by one of our Google Analytics Authorized Consultants, ROI Revolution. The course takes place every Thursday for 6 weeks, starting at 1:30pm ET and lasting less than 2 hours. It covers everything from basic implementation to tracking e-commerce data to general quantitative marketing techniques and is intended for beginning to intermediate users of Google Analytics. The course will include sections on:

  • configuring goals and conversion events
  • tracking PPC campaigns
  • tracking email and banner campaigns
  • measuring visitor trends on your site
According to ROI Revolution: "We focus on guiding our students with clear, specific instructions using the setup process we use with clients every day so that you’ll know when your Google Analytics account is configured properly for accurate measurement. We'll introduce you to the reports in Google Analytics, then show you how to use the special analysis options (including the report dashboards) and finally focus on how to use Google Analytics to increase the traffic to your website, improve your conversion rate and find out what parts of your pay per click advertising are making you the most money."

Each training session lasts from 60-75 minutes and is followed by a 30 minute live, interactive question and answer session. As an added bonus, while the presentation is in progress, instructors are standing by to answer your questions in real-time via interactive chat.

Visit the course site for more details.