Tuesday, October 30, 2007 | 4:03 PM
There is no better time to visit Vermont than during Autumn. If you grew up in New England as I did, you might agree that this time of year stirs up the most exciting nostalgia, for the beauty of the Fall foliage and the feeling of summer ending. So, I couldn't be happier to recommend the second Online Marketing Boot Camp in Burlington, Vermont for a few reasons, including promoting learning about web analytics and marketing, and giving you an excuse to visit Vermont this Fall season!
The Boot Camp, from November 12 through November 16, will sharpen analytics skills and help grow businesses with a curriculum intended to give attendees practical insight and techniques on how to more effectively market, analyze and optimize their websites. It is hosted by EpikOne, a Google Analytics Authorized Consultant, and Champlain College, at the new Courtyard Burlington Harbor, located on the waterfront of Burlington.
Classes will be taught by some pretty experienced folks with whom we love working, including Kristoffer Ewald, a consultant from The Milk in Denmark, whose class received rave reviews at the first Boot Camp. For this Boot Camp, Kristoffer will focus on discovering industry trends, doing competitive analysis and forecasting online growth. Daily 'Ask the Experts' sessions, a new addition to Boot Camp, will also give attendees the chance to interact one-on-one with the instructors.
Other Boot Camp topics and tools will include: Online Business Strategies, Digital Advertising & Google AdWords, Web Metrics & Google Analytics, Usability, Testing & Website Optimizer & Web Tools, Trends & Social Media.
To learn more, visit www.ombootcamp.com.