Tuesday, October 16, 2007 | 3:56 AM
Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here's a rundown.
First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches lead. Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity. (BTW, if you don't have a search box on your site, you might want to try the free and newly launched Google Custom Search Engine.)
Finally, Brett announced the Urchin Software from Google limited beta. Urchin is a software product that you run on your own servers. Its reporting interface is similar to the previous Google Analytics interface. If you would like to participate in the limited beta, please contact one of our Authorized Consultants.