Wednesday, April 04, 2007 | 11:24 AM
Today, we are happy to announce that Website Optimizer is now available to all AdWords advertisers. For those who are unfamiliar with Website Optimizer, it is a free multivariate testing tool, built into AdWords, that helps online marketers increase visitor conversion rates and overall visitor satisfaction by enabling them to continually test different combinations of site content.
With Google Analytics, webmasters and marketers are listening to their visitors by evaluating the success of keywords, the sites that send traffic, and the actual location of visitors. And now, Website Optimizer is the latest application from Google designed to help you improve your website and acquire more customers by letting your visitors tell you what works best.
For more details, visit the Website Optimizer site or read the Inside AdWords blog post.