Google Analytics + Google Checkout

Thursday, October 12, 2006 | 9:35 AM

Big news today for e-commerce site owners: you can now use Google Analytics with Google Checkout. Simply add a JavaScript call and a hidden field to each page that displays the Google Checkout button and you'll be able to see conversions and revenue metrics for your Checkout transactions. Here are the complete instructions.

This feature makes life even easier if you are an AdWords customer, because you'll also see ROI and Revenue per Click for every transaction that resulted from one of your keywords. (Keep in mind also that for every $1 you spend on AdWords, you can process $10 in sales for free on Google Checkout.)

Learn more about Google Checkout here or read the post on the Google Checkout blog.