Google Analytics at your bookstore

Friday, October 06, 2006 | 11:01 AM

"Discover where your site visitors come from, what pages they visit, how long they stay, what they buy, what makes them give up, and where they go"

Google Analytics, by Mary E. Tyler and Jerri L. Ledford (Wiley Publishing) has just come out, the first of what we hope will be many helpful titles on Google Analytics. It walks through the whys and hows of most of the Google Analytics reports and provides some good hypothetical and real-world cases of how you can use the information. If you have been trying to avoid using filters and regular expressions, you may find the chapter on "Filtering Your Data" to be particularly helpful. However, there have been some important developments since this book went to press: the book does not discuss the new AdWords Analysis and AdWords Keyword Positions reports and you no longer need an invitation to create a Google Analytics account.