Announcement from the Emetrics Summit

Wednesday, October 18, 2006 | 7:42 AM

Today, in a speech to the entire Emetrics Summit audience, Brett Crosby from Google announced the beta launch of a new tool, Website Optimizer.

Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test combination and continue to experiment.

The beta launch of Website Optimizer is a limited release that is offered to AdWords advertisers on a sign-up basis.

Professional, consulting and implementation services for customers will be provided by select Google partners such as Optimost, EpikOne, and ROI Revolution who include Website Optimizer within their suite of professional offerings.

For more details, read the Google AdWords Blog post.