Just Add AdWords

Tuesday, August 22, 2006 | 3:50 PM

You've signed up for Google Analytics. And, you have an AdWords account. So why not link your AdWords account to your new Google Analytics account to get the most out of both services? If you already use AdWords to drive traffic, Google Analytics is the perfect instrument panel. ROI, Revenue per Click, and conversion rates correlated by search result position -- all right in front of you. Plus there are a few reports that have been created specifically for AdWords users: the AdWords Analysis report and the AdWords Keyword Positions report.

When you link your accounts, everything is done for you: Analytics will automatically tag your AdWords links so you can see detailed campaign tracking data, and Analytics will begin importing cost data from your AdWords campaigns for ROI calculations. By simply linking the two accounts, you'll be able to easily identify which campaigns and keywords are working and which aren't.

Here's how you do it. First, make sure that you have used the same Google Account for both your Analytics and AdWords accounts. If not, don't worry - just add your AdWords username to your Analytics account as an Account Admin.

Then just follow these 5 steps:
1. Log in to your AdWords account at https://adwords.google.com
2. Click the Analytics tab
3. In the "Steps to get Google Analytics" box, click "I already have a Google Analytics account" (at the bottom of the page)
4. From the Existing Google Analytics Account drop-down list, select your Analytics account number
5. Click "Link Account"

That's it! Your two accounts are now linked. If you want to learn more about using AdWords with Google Analytics, you might find this article from Conversion University helpful: Optimizing your AdWords ROI with Google Analytics.