Spotlight on Conversion University

Wednesday, July 05, 2006 | 1:40 PM

Have you visited Conversion University lately?
It's a great place to learn search marketing and web analytics techniques. Some of our latest articles include:

Sitemaps for Search Engine Optimization (SEO) in Driving Traffic.
Have you taken every step to optimize your site for natural search? Learn five Google Sitemaps tips that can help drive traffic to your site and improve the visibility of your content.

Qualitative Measurement for Brand Lift Campaigns in Tracking and Testing.
Beyond conversion rates, average visit values, and ROI, it’s sometimes useful to gain a qualitative impression of how well your site and marketing perform. Here are five Google Analytics reports you can use to assess how well your brand lift campaigns engage your visitors.

AdWords Targeting and Tracking Tips in Driving Traffic
Do you know your AdWords ROI for each of your geographic markets? Looking for the optimal mix between Search and Content network delivery? Here are five tips for targeting – and tracking – your ads effectively.