Designing a good custom report can be challenging, and sometimes all you really want is a slightly different version of a standard report. Using the new "Customize" feature in Google Analytics allows you to tweak our definitions of Standard Reports into your own Custom Reports.

So, what's new?

There is a new button in the action bar on all tabular standard reports in Analytics, labeled "Customize". 

Where to find the "Customize" option on standard reports

Clicking this button loads the custom report builder. From there, you are just clicks away from your own custom report.

An example of a customized standard report

What can I use it for?

Here are some example use cases to get the ideas flowing:

• New metrics, familiar reports - The best metrics are the ones that provide actionable insights into your business. Try adding different metric groups to your favorite reports to see if how it impacts your view of conversion rates.

• Drill down into your data - Sometimes, the best route to a particular piece of data is a drilldown not found in any standard report. You could customize the Language report to drill into search terms for a language-by-language comparison of your organic search traffic.

• Filter to find insights - Ad campaigns can span many networks. Try customizing the AdWords Campaigns report and applying a filter for Ad Distribution Network matches "Google Search" to see your performance on only Google Search. 

What else should I know? 

• Not all standard reports can be transformed into custom reports. Look for the "Customize" button to see if a particular report can be customized.

• Learn more about Customizing Standard Reports in our Help Center.

We hope you'll gain even greater insights into your data by customizing the power of Google Analytics standard reports to more closely match your business needs.

- Chris Anderson, Google Analytics team

Recently we introduced the new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts.

Now, we are proud to say Google Analytics is available in 9 new languages. This makes Google Analytics quite a Polyglot, and it is in total available in 40 languages now. Newly introduced languages are:

- Arabic
- Croatian
- Hebrew
- Hindi
- Latvian
- Romanian
- Serbian
- Slovenian
- Ukrainian

To change the language of an Analytics account to any of these new languages, you have to activate the new interface, if you haven’t already, by clicking on the “new version” button at the top of the account. Then, navigate to the settings page where you can select the new language.

You may also enjoy reading the newly revamped Analytics help center in any of the 9 new languages.

We are confident this will improve the usage of Google Analytics across the world, and help website owners and AdWords advertisers get even more out of their internet marketing efforts.

Happy data mining!

Google Analytics team

For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a significant challenge. For many, the only apparent solution is to manually export analytics data for each web property, then combine and compare that data to answer relevant business questions. It’s a slow and costly process and you spend most of your time creating reports instead of carrying out meaningful analysis.

The Public Broadcasting Service (PBS) faced precisely this challenge when it made the decision to use GA Data Grabber by AutomateAnalytics.com. GA Data Grabber works within Excel and uses the Google Analytics API. Users create or choose reports and GA Data Grabber automatically retrieves the Google Analytics data from any number of websites. And with multi-login capabilities, users can seamlessly combine data between Google Analytics profiles that reside under different Google Accounts.

Designed for non-technical users, GA Data Grabber generates great-looking visualizations and can automatically highlight important changes in key metrics over a date range. It’s also possible to use Excel’s visualization and data processing features. For example, formulas can be added to calculate Key Performance Indicators (KPIs) based on any set of metrics.




Amy Sample, Director, Web Analytics, Public Broadcasting Service explains the challenges that PBS faced and how GA Data Grabber was able to help. “The PBS.org and PBSKIDS.org web sites are made up of hundreds of individual companion sites to broadcast programs.  From a business perspective, there is a need to evaluate performance of individual program sites relative to each other.” As is common for many large organizations, PBS has separate Google Analytics accounts for each program site. “While multiple accounts works well to evaluate the site content and performance, it makes it difficult to look at all of the sites side-by-side without a lot of manual effort.  Our previous attempts to create this type of report were time-consuming and often subject to data input errors.”

“Using Google Analytics, combined with GA Data Grabber, we were able to create a benchmark report for our program sites. The monthly report pulls a standard set of KPIs from each of the program accounts and ranks the programs by traffic. The report is used as a management tool by both the PBS.org and PBSKIDS.org teams to monitor monthly performance of programs. The teams have also used it to identify opportunities for programs that are no longer being broadcast but still getting significant online traffic.  Our program producers use the report to benchmark their performance against other sites of similar content or size and determine ways to improve audience engagement. As a result of using GA Data Grabber to pull the data, we can produce this report quickly and accurately on monthly basis.”

GA Data Grabber
Mikael Thuneberg, Founder & CEO of AutomateAnalytics.com has been using the Google Analytics API since its launch. “I’ve been very happy with the API. Having developed for several other APIs, I can say that the Google Analytics API is by far the easiest to develop for. It’s logically structured and flexible, the documentation is excellent, and it’s easy to get help through the forum. I’ll certainly continue developing for the Google Analytics API. I’ve expanded to other APIs as well, but Google Analytics is still by far the most important one for my business.”

GA Data Grabber can be found through the Google Analytics App Gallery and can be downloaded from the GA Data Grabber website.

If you’re interested in developing solutions for the Google Analytics platform, visit Google Analytics Developer Program.

Posted by Pete Frisella, Google Analytics API Team

In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to make it better match expectations about what a search engine ranking really means.

Based on their research, the answer to the question "What is your rank in search results?" is the first position of a link to your site. Previously we reported the average position of all links to your site. Now your Google Analytics reports will be updated to reflect the first position.

An example calculation







We anticipate that this new method of calculation will more accurately match your expectations about how a link's position in Google Search results should be reported.

How will this affect my Google Analytics data?
This change will affect your Search Engine Optimization reports, when your data in Google Analytics Search Engine Optimization reports will be calculated using the new method. Historical data will not change. Note that the change in calculation means that the Average Position metric will usually stay the same or decrease, corresponding to the same or improved search ranking.

We look forward to providing you a more representative picture of your Google Search data. Please let us know any feedback you have.

Posted by Chris Anderson, Google Analytics team

The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange - an initiative designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community.

In the right hands, technologies like Google Analytics can do great things, but unfortunately not every organization is able to hire resources to dedicate to web analytics. What’s more, there are thousands of talented individuals out there who would love to work in this field but don’t have the hands-on experience required to get their first web analytics job.

Two years ago Web Analytics Demystified looked at this problem from both angles and decided to create a solution - The Analysis Exchange. The Analysis Exchange pairs a non-profit organization with pair of web analysts --- one a student wanting the experience and the other a mentor with years of direct work in the field.  The trio work together to have the student learn to use Google Analytics to “tell a story” with the data about how the non-profit can better meet their business goals.

Thanks to the generosity of all of our sponsors and participants, Analysis Exchange projects are completely free. Google Analytics is the standard analytics tool for Analysis Exchange for a few key reasons:

• No cost means it is accessible to all non-profits
• Nearly 100% of the non-profits we work with already have it installed
• Our students find Google Analytics incredibly easy to learn
• Our mentors, even if they don’t use Google Analytics day-to-day, pick it up immediately

Most importantly, Google Analytics attention to ease-of-use dramatically improves our non-profits likelihood to continue to use web analytics after Analysis Exchange projects.  Our mentors and students teach them to fish, and Google Analytics becomes the fishing pole.

Most Analysis Exchange projects take less than a few hours for non-profits and mentors.  Students spend more time, but students have the most to gain as they develop the types of “Analyst Ninja” skills that are required to get a great job in this field. We’re looking for more partners to sign up to the The Analysis Exchange - who are interested in supporting this initiative.

You can learn more about our effort at www.analysis-exchange.com or write our Executive Director Wendy Greco directly at wendy.greco@analysis-exchange.com.

Posted on behalf of Wendy Greco & Eric Peterson

You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products and services. The new privacy policy makes it clear that if you’re signed in, we may combine information you've provided from one service with information from other services - helping us treat you as a single user across all our products. (To read more about the new privacy policy, check out the Official Google Blog post here.) We know you may have questions about how this affects you and your Google Analytics data, so want to take this opportunity to explain.

Most importantly, the privacy policies and controls you have over your website data will not change. Just as it was before, your website’s data is governed by the data sharing settings, which you control directly. You can still choose how much, if any, of your website’s data to share with Google to help us improve our products, provide anonymous, aggregate statistics, or make enhanced features like Conversion Optimizer available to you. Your website data will not be used for purposes other than those that you specify in your settings, which you may change at any time. You can find more information about data sharing settings here.

The way that we handle information about your website’s visitors is also unchanged. Their data will continue to be governed by your website’s privacy policies, and their actions will remain anonymous in Google Analytics to both websites and Google. The only change for Google Analytics users under the new privacy policy is that now, information about how you interact with the Google Analytics interface may be shared with our other products.

Helping you understand our privacy controls and giving you meaningful choices to determine how you want to share your data is very important to us, and we encourage you to take the time to read through the new privacy policy changes and our data sharing options.

Posted by Paul Muret, Director of Engineering, Google Analytics

When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and being blown away by the response. It was clear that Urchin was filling a fundamental need to understand customer engagement in a new medium. Suddenly, it made the intangible packets of traffic flying invisibly all over the world very tangible.

Within a few short years, we built a successful business based on Urchin and “Urchin on Demand”, an online version of the product. In early 2005, we were acquired by Google because it saw the potential of data to create a better web. By liberating this tool we could empower companies of all sizes to become smarter and more effective online. We assigned considerable resources to our online solution and released it to the public for free. Google Analytics has since grown beyond anything that we could have expected.

The success of Google Analytics has been incredibly rewarding and humbling, and we are very thankful for the support of our early Urchin customers and investors. The Urchin Software product has now been completely overshadowed by its tremendously popular offspring. And so, it is time that we now complete the cycle by officially retiring the Urchin Software product and focus exclusively on online analytics. On behalf of the original Urchin crew and Google, we thank you and hope that we can continue to serve you with amazing products.

Urchin has only been available during the past several years through Certified Urchin Resellers, and new sales will officially discontinue at the end of March 2012. We are encouraging Urchin users to migrate to Google Analytics, although expect that current installations of the software will continue to work fine on most systems for years to come. You can learn more about the retirement of this product on the Urchin Website.

Posted by Paul Muret, Director of Engineering, Google Analytics